AppLovin annual gross margin
2019
2020
2021
2022
2023
2024
2025
AppLovin Gross Margin Growth & History (APP)
AppLovin's gross margin was 87.86% for fiscal 2025.
View full AppLovin company overviewAppLovin annual gross margin history
| Fiscal year | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| 2025 | 2025-12-31 | 87.86% | +4.01 pp |
| 2024 | 2024-12-31 | 83.85% | +3.21 pp |
| 2023 | 2023-12-31 | 80.64% | +25.23 pp |
| 2022 | 2022-12-31 | 55.41% | −9.21 pp |
| 2021 | 2021-12-31 | 64.62% | +2.91 pp |
| 2020 | 2020-12-31 | 61.71% | −14.02 pp |
| 2019 | 2019-12-31 | 75.73% | — |
AppLovin quarterly gross margin
Q1.20
Q2.20
Q3.20
Q4.20
Q1.21
Q2.21
Q3.21
Q4.21
Q1.22
Q2.22
Q3.22
Q4.22
Q1.23
Q2.23
Q3.23
Q1.24
Q2.24
Q3.24
Q4.24
Q1.25
Q2.25
Q3.25
Q4.25
Q1.26
Q2.26
| Fiscal quarter | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| Q2 2026 | 2026-06-30 | 88.26% | +0.58 pp |
| Q1 2026 | 2026-03-31 | 88.95% | +2.04 pp |
| Q4 2025 | 2025-12-31 | 88.93% | −13.69 pp |
| Q3 2025 | 2025-09-30 | 87.56% | +2.03 pp |
| Q2 2025 | 2025-06-30 | 87.68% | +4.80 pp |
| Q1 2025 | 2025-03-31 | 86.91% | +14.71 pp |
| Q4 2024 | 2024-12-31 | 102.62% | — |
| Q3 2024 | 2024-09-30 | 85.52% | +16.19 pp |
| Q2 2024 | 2024-06-30 | 82.88% | +17.34 pp |
| Q1 2024 | 2024-03-31 | 72.20% | +8.82 pp |
| Q3 2023 | 2023-09-30 | 69.33% | +11.54 pp |
| Q2 2023 | 2023-06-30 | 65.53% | +4.69 pp |
| Q1 2023 | 2023-03-31 | 63.38% | +8.44 pp |
| Q4 2022 | 2022-12-31 | 47.41% | −19.18 pp |
| Q3 2022 | 2022-09-30 | 57.79% | −7.26 pp |
| Q2 2022 | 2022-06-30 | 60.85% | −2.39 pp |
| Q1 2022 | 2022-03-31 | 54.95% | −8.12 pp |
| Q4 2021 | 2021-12-31 | 66.59% | +5.42 pp |
| Q3 2021 | 2021-09-30 | 65.05% | +7.77 pp |
| Q2 2021 | 2021-06-30 | 63.24% | +2.68 pp |
| Q1 2021 | 2021-03-31 | 63.06% | −7.55 pp |
| Q4 2020 | 2020-12-31 | 61.16% | — |
| Q3 2020 | 2020-09-30 | 57.29% | — |
| Q2 2020 | 2020-06-30 | 60.56% | — |
| Q1 2020 | 2020-03-31 | 70.62% | — |
AppLovin gross margin trends
Over the last five fiscal years, AppLovin's gross margin increased from 61.71% to 87.86%, a change of +26.15 percentage points. The latest reported quarter, Q2 2026, shows 88.26%.
About the metric
What gross margin means
Gross margin measures the percentage of revenue remaining after the direct costs of producing goods or services. It helps show how efficiently a company turns sales into gross profit before operating expenses.
Calculation and source
How gross margin is calculated
TickerStat calculates gross margin as SEC-reported gross profit divided by SEC-reported revenue for the same fiscal period. Changes are shown in percentage points. Fiscal periods can differ from calendar years, so exact period-end dates are included.
Review AppLovin source filings ↗