Bilibili annual gross margin
2018
2019
2020
2021
2022
2023
2024
2025
Bilibili Gross Margin Growth & History (BILI)
Bilibili's gross margin was 36.62% for fiscal 2025.
View full Bilibili company overviewBilibili annual gross margin history
| Fiscal year | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| 2025 | 2025-12-31 | 36.62% | +3.92 pp |
| 2024 | 2024-12-31 | 32.70% | +8.54 pp |
| 2023 | 2023-12-31 | 24.16% | +6.58 pp |
| 2022 | 2022-12-31 | 17.58% | −3.28 pp |
| 2021 | 2021-12-31 | 20.86% | −2.81 pp |
| 2020 | 2020-12-31 | 23.67% | +6.11 pp |
| 2019 | 2019-12-31 | 17.56% | −3.16 pp |
| 2018 | 2018-12-31 | 20.72% | — |
Bilibili gross margin trends
Over the last five fiscal years, Bilibili's gross margin increased from 23.67% to 36.62%, a change of +12.95 percentage points.
About the metric
What gross margin means
Gross margin measures the percentage of revenue remaining after the direct costs of producing goods or services. It helps show how efficiently a company turns sales into gross profit before operating expenses.
Calculation and source
How gross margin is calculated
TickerStat calculates gross margin as SEC-reported gross profit divided by SEC-reported revenue for the same fiscal period. Changes are shown in percentage points. Fiscal periods can differ from calendar years, so exact period-end dates are included.
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