Booking Holdings annual gross margin
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
Booking Holdings Gross Margin Growth & History (BKNG)
Booking Holdings's gross margin was 98.09% for fiscal 2017.
View full Booking Holdings company overviewBooking Holdings annual gross margin history
| Fiscal year | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| 2017 | 2017-12-31 | 98.09% | +1.95 pp |
| 2016 | 2016-12-31 | 96.14% | +2.99 pp |
| 2015 | 2015-12-31 | 93.15% | +3.31 pp |
| 2014 | 2014-12-31 | 89.84% | +5.70 pp |
| 2013 | 2013-12-31 | 84.14% | +6.52 pp |
| 2012 | 2012-12-31 | 77.62% | +6.91 pp |
| 2011 | 2011-12-31 | 70.71% | +8.83 pp |
| 2010 | 2010-12-31 | 61.88% | +7.96 pp |
| 2009 | 2009-12-31 | 53.92% | +3.20 pp |
| 2008 | 2008-12-31 | 50.72% | — |
Booking Holdings quarterly gross margin
Q2.09
Q3.09
Q1.10
Q2.10
Q3.10
Q4.10
Q1.11
Q2.11
Q3.11
Q4.11
Q1.12
Q2.12
Q3.12
Q4.12
Q1.13
Q2.13
Q3.13
Q4.13
Q1.14
Q2.14
Q3.14
Q4.14
Q1.15
Q2.15
Q3.15
Q4.15
Q1.16
Q2.16
Q3.16
Q4.16
Q1.17
Q2.17
Q3.17
Q4.17
| Fiscal quarter | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| Q4 2017 | 2017-12-31 | 98.57% | +1.08 pp |
| Q3 2017 | 2017-09-30 | 98.78% | +1.53 pp |
| Q2 2017 | 2017-06-30 | 97.77% | +2.70 pp |
| Q1 2017 | 2017-03-31 | 96.68% | +2.67 pp |
| Q4 2016 | 2016-12-31 | 97.50% | +3.53 pp |
| Q3 2016 | 2016-09-30 | 97.25% | +2.27 pp |
| Q2 2016 | 2016-06-30 | 95.07% | +3.29 pp |
| Q1 2016 | 2016-03-31 | 94.01% | +3.16 pp |
| Q4 2015 | 2015-12-31 | 93.97% | +2.96 pp |
| Q3 2015 | 2015-09-30 | 94.98% | +2.62 pp |
| Q2 2015 | 2015-06-30 | 91.78% | +3.11 pp |
| Q1 2015 | 2015-03-31 | 90.85% | +5.18 pp |
| Q4 2014 | 2014-12-31 | 91.01% | +4.50 pp |
| Q3 2014 | 2014-09-30 | 92.37% | +4.74 pp |
| Q2 2014 | 2014-06-30 | 88.67% | +6.31 pp |
| Q1 2014 | 2014-03-31 | 85.67% | +8.12 pp |
| Q4 2013 | 2013-12-31 | 86.51% | +7.59 pp |
| Q3 2013 | 2013-09-30 | 87.63% | +5.78 pp |
| Q2 2013 | 2013-06-30 | 82.36% | +6.68 pp |
| Q1 2013 | 2013-03-31 | 77.55% | +5.89 pp |
| Q4 2012 | 2012-12-31 | 78.93% | +5.78 pp |
| Q3 2012 | 2012-09-30 | 81.84% | +6.12 pp |
| Q2 2012 | 2012-06-30 | 75.68% | +7.74 pp |
| Q1 2012 | 2012-03-31 | 71.66% | +9.16 pp |
| Q4 2011 | 2011-12-31 | 73.14% | +7.73 pp |
| Q3 2011 | 2011-09-30 | 75.73% | +9.22 pp |
| Q2 2011 | 2011-06-30 | 67.94% | +9.93 pp |
| Q1 2011 | 2011-03-31 | 62.50% | +7.89 pp |
| Q4 2010 | 2010-12-31 | 65.42% | +6.02 pp |
| Q3 2010 | 2010-09-30 | 66.50% | +15.94 pp |
| Q2 2010 | 2010-06-30 | 58.02% | — |
| Q1 2010 | 2010-03-31 | 54.61% | — |
| Q3 2009 | 2009-09-30 | 59.40% | — |
| Q2 2009 | 2009-06-30 | 50.56% | — |
Booking Holdings gross margin trends
Over the last five reported fiscal years, Booking Holdings's gross margin increased from 77.62% to 98.09%, a change of +20.47 percentage points. The latest reported quarter, Q4 2017, shows 98.57%.
About the metric
What gross margin means
Gross margin measures the percentage of revenue remaining after the direct costs of producing goods or services. It helps show how efficiently a company turns sales into gross profit before operating expenses.
Calculation and source
How gross margin is calculated
TickerStat calculates gross margin as SEC-reported gross profit divided by SEC-reported revenue for the same fiscal period. Changes are shown in percentage points. Fiscal periods can differ from calendar years, so exact period-end dates are included.
Review Booking Holdings filings at SEC.gov ↗