Booking Holdings annual gross margin
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
Booking Holdings Gross Margin Growth & History (BKNG)
Booking Holdings's gross margin was 98.09% for fiscal 2017.
View full Booking Holdings company overviewBooking Holdings annual gross margin history
| Fiscal year | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| 2017 | 2017-12-31 | 98.09% | +1.95 pp |
| 2016 | 2016-12-31 | 96.14% | +2.99 pp |
| 2015 | 2015-12-31 | 93.15% | +3.31 pp |
| 2014 | 2014-12-31 | 89.84% | +5.70 pp |
| 2013 | 2013-12-31 | 84.14% | +6.52 pp |
| 2012 | 2012-12-31 | 77.62% | +6.91 pp |
| 2011 | 2011-12-31 | 70.71% | +8.83 pp |
| 2010 | 2010-12-31 | 61.88% | +7.96 pp |
| 2009 | 2009-12-31 | 53.92% | +3.20 pp |
| 2008 | 2008-12-31 | 50.72% | — |
Booking Holdings quarterly gross margin
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Q4.09
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Q4.10
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Q2.11
Q3.11
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Q1.14
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Q4.17
| Fiscal quarter | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| Q4 2017 | 2017-12-31 | 98.57% | +1.64 pp |
| Q3 2017 | 2017-09-30 | 98.78% | +1.53 pp |
| Q2 2017 | 2017-06-30 | 97.77% | +2.70 pp |
| Q1 2017 | 2017-03-31 | 96.68% | +2.67 pp |
| Q4 2016 | 2016-12-31 | 96.93% | +2.96 pp |
| Q3 2016 | 2016-09-30 | 97.25% | +2.27 pp |
| Q2 2016 | 2016-06-30 | 95.07% | +3.29 pp |
| Q1 2016 | 2016-03-31 | 94.01% | +3.16 pp |
| Q4 2015 | 2015-12-31 | 93.97% | +2.96 pp |
| Q3 2015 | 2015-09-30 | 94.98% | +2.62 pp |
| Q2 2015 | 2015-06-30 | 91.78% | +3.11 pp |
| Q1 2015 | 2015-03-31 | 90.85% | +5.18 pp |
| Q4 2014 | 2014-12-31 | 91.01% | +4.50 pp |
| Q3 2014 | 2014-09-30 | 92.37% | +4.74 pp |
| Q2 2014 | 2014-06-30 | 88.67% | +6.31 pp |
| Q1 2014 | 2014-03-31 | 85.67% | +8.12 pp |
| Q4 2013 | 2013-12-31 | 86.51% | +7.59 pp |
| Q3 2013 | 2013-09-30 | 87.63% | +5.78 pp |
| Q2 2013 | 2013-06-30 | 82.36% | +6.68 pp |
| Q1 2013 | 2013-03-31 | 77.55% | +5.89 pp |
| Q4 2012 | 2012-12-31 | 78.93% | +5.78 pp |
| Q3 2012 | 2012-09-30 | 81.84% | +6.12 pp |
| Q2 2012 | 2012-06-30 | 75.68% | +7.74 pp |
| Q1 2012 | 2012-03-31 | 71.66% | +9.16 pp |
| Q4 2011 | 2011-12-31 | 73.14% | +7.73 pp |
| Q3 2011 | 2011-09-30 | 75.73% | +9.22 pp |
| Q2 2011 | 2011-06-30 | 67.94% | +9.93 pp |
| Q1 2011 | 2011-03-31 | 62.50% | +7.89 pp |
| Q4 2010 | 2010-12-31 | 65.42% | +7.61 pp |
| Q3 2010 | 2010-09-30 | 66.50% | +7.10 pp |
| Q2 2010 | 2010-06-30 | 58.02% | +7.46 pp |
| Q1 2010 | 2010-03-31 | 54.61% | +9.52 pp |
| Q4 2009 | 2009-12-31 | 57.81% | — |
| Q3 2009 | 2009-09-30 | 59.40% | — |
| Q2 2009 | 2009-06-30 | 50.56% | — |
| Q1 2009 | 2009-03-31 | 45.09% | — |
Booking Holdings gross margin trends
Over the last five fiscal years, Booking Holdings's gross margin increased from 77.62% to 98.09%, a change of +20.47 percentage points. The latest reported quarter, Q4 2017, shows 98.57%.
About the metric
What gross margin means
Gross margin measures the percentage of revenue remaining after the direct costs of producing goods or services. It helps show how efficiently a company turns sales into gross profit before operating expenses.
Calculation and source
How gross margin is calculated
TickerStat calculates gross margin as SEC-reported gross profit divided by SEC-reported revenue for the same fiscal period. Changes are shown in percentage points. Fiscal periods can differ from calendar years, so exact period-end dates are included.
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