Ebay annual gross margin
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2025
Ebay Gross Margin Growth & History (EBAY)
Ebay's gross margin was 71.45% for fiscal 2025.
View full Ebay company overviewEbay annual gross margin history
| Fiscal year | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| 2025 | 2025-12-31 | 71.45% | −0.54 pp |
| 2024 | 2024-12-31 | 71.99% | +0.01 pp |
| 2023 | 2023-12-31 | 71.98% | −0.66 pp |
| 2022 | 2022-12-31 | 72.64% | −1.93 pp |
| 2021 | 2021-12-31 | 74.57% | −5.23 pp |
| 2020 | 2020-12-31 | 79.80% | +1.13 pp |
| 2019 | 2019-12-31 | 78.66% | +2.05 pp |
| 2018 | 2018-12-31 | 76.61% | −1.01 pp |
| 2017 | 2017-12-31 | 77.63% | −0.82 pp |
| 2016 | 2016-12-31 | 78.45% | −0.94 pp |
| 2015 | 2015-12-31 | 79.39% | +39.58 pp |
| 2014 | 2014-12-31 | 39.81% | −2.35 pp |
| 2013 | 2013-12-31 | 42.16% | −27.88 pp |
| 2012 | 2012-12-31 | 70.04% | −0.26 pp |
| 2011 | 2011-12-31 | 70.30% | −1.70 pp |
| 2010 | 2010-12-31 | 72.00% | +0.41 pp |
| 2009 | 2009-12-31 | 71.59% | −2.33 pp |
| 2008 | 2008-12-31 | 73.91% | — |
Ebay quarterly gross margin
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| Fiscal quarter | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| Q2 2026 | 2026-06-30 | 73.45% | +0.92 pp |
| Q1 2026 | 2026-03-31 | 74.04% | +1.00 pp |
| Q4 2025 | 2025-12-31 | 69.61% | −2.55 pp |
| Q3 2025 | 2025-09-30 | 70.89% | −0.89 pp |
| Q2 2025 | 2025-06-30 | 72.53% | +1.10 pp |
| Q1 2025 | 2025-03-31 | 73.04% | +0.42 pp |
| Q4 2024 | 2024-12-31 | 72.16% | −0.13 pp |
| Q3 2024 | 2024-09-30 | 71.78% | −0.02 pp |
| Q2 2024 | 2024-06-30 | 71.42% | −0.31 pp |
| Q1 2024 | 2024-03-31 | 72.61% | +0.50 pp |
| Q4 2023 | 2023-12-31 | 72.29% | −0.58 pp |
| Q3 2023 | 2023-09-30 | 71.80% | −1.02 pp |
| Q2 2023 | 2023-06-30 | 71.73% | −0.89 pp |
| Q1 2023 | 2023-03-31 | 72.11% | −0.14 pp |
| Q4 2022 | 2022-12-31 | 72.87% | −0.57 pp |
| Q3 2022 | 2022-09-30 | 72.82% | −0.08 pp |
| Q2 2022 | 2022-06-30 | 72.63% | −2.19 pp |
| Q1 2022 | 2022-03-31 | 72.25% | −4.78 pp |
| Q4 2021 | 2021-12-31 | 73.44% | −8.13 pp |
| Q3 2021 | 2021-09-30 | 72.89% | −5.94 pp |
| Q2 2021 | 2021-06-30 | 74.81% | −7.34 pp |
| Q1 2021 | 2021-03-31 | 77.03% | +0.61 pp |
| Q4 2020 | 2020-12-31 | 81.57% | −25.69 pp |
| Q3 2020 | 2020-09-30 | 78.83% | +4.27 pp |
| Q2 2020 | 2020-06-30 | 82.16% | +4.98 pp |
| Q1 2020 | 2020-03-31 | 76.42% | −1.24 pp |
| Q4 2019 | 2019-12-31 | 107.25% | +40.42 pp |
| Q3 2019 | 2019-09-30 | 74.56% | −2.49 pp |
| Q2 2019 | 2019-06-30 | 77.18% | −0.21 pp |
| Q1 2019 | 2019-03-31 | 77.66% | −0.67 pp |
| Q4 2018 | 2018-12-31 | 66.84% | −11.37 pp |
| Q3 2018 | 2018-09-30 | 77.05% | −0.65 pp |
| Q2 2018 | 2018-06-30 | 77.39% | +0.54 pp |
| Q1 2018 | 2018-03-31 | 78.33% | +0.65 pp |
| Q4 2017 | 2017-12-31 | 78.20% | −2.05 pp |
| Q3 2017 | 2017-09-30 | 77.70% | +0.16 pp |
| Q2 2017 | 2017-06-30 | 76.85% | −1.04 pp |
| Q1 2017 | 2017-03-31 | 77.68% | +0.00 pp |
| Q4 2016 | 2016-12-31 | 80.25% | +1.48 pp |
| Q3 2016 | 2016-09-30 | 77.54% | −1.83 pp |
| Q2 2016 | 2016-06-30 | 77.89% | −1.54 pp |
| Q1 2016 | 2016-03-31 | 77.68% | −2.38 pp |
| Q4 2015 | 2015-12-31 | 78.77% | +84.77 pp |
| Q3 2015 | 2015-09-30 | 79.37% | −1.42 pp |
| Q2 2015 | 2015-06-30 | 79.43% | +8.22 pp |
| Q1 2015 | 2015-03-31 | 80.06% | +11.76 pp |
| Q4 2014 | 2014-12-31 | −6.00% | +19.72 pp |
| Q3 2014 | 2014-09-30 | 80.79% | +12.24 pp |
| Q2 2014 | 2014-06-30 | 71.22% | +2.45 pp |
| Q1 2014 | 2014-03-31 | 68.30% | −0.96 pp |
| Q4 2013 | 2013-12-31 | −25.72% | −95.06 pp |
| Q3 2013 | 2013-09-30 | 68.55% | −1.43 pp |
| Q2 2013 | 2013-06-30 | 68.76% | −2.19 pp |
| Q1 2013 | 2013-03-31 | 69.26% | −0.74 pp |
| Q4 2012 | 2012-12-31 | 69.35% | +0.09 pp |
| Q3 2012 | 2012-09-30 | 69.98% | +0.99 pp |
| Q2 2012 | 2012-06-30 | 70.95% | −1.03 pp |
| Q1 2012 | 2012-03-31 | 70.00% | −1.36 pp |
| Q4 2011 | 2011-12-31 | 69.26% | −2.61 pp |
| Q3 2011 | 2011-09-30 | 68.99% | −2.55 pp |
| Q2 2011 | 2011-06-30 | 71.99% | −0.24 pp |
| Q1 2011 | 2011-03-31 | 71.37% | −1.01 pp |
| Q4 2010 | 2010-12-31 | 71.87% | +0.65 pp |
| Q3 2010 | 2010-09-30 | 71.54% | — |
| Q2 2010 | 2010-06-30 | 72.22% | — |
| Q1 2010 | 2010-03-31 | 72.38% | — |
| Q3 2009 | 2009-09-30 | 71.23% | — |
Ebay gross margin trends
Over the last five reported fiscal years, Ebay's gross margin decreased from 79.80% to 71.45%, a change of −8.34 percentage points. The latest reported quarter, Q2 2026, shows 73.45%.
About the metric
What gross margin means
Gross margin measures the percentage of revenue remaining after the direct costs of producing goods or services. It helps show how efficiently a company turns sales into gross profit before operating expenses.
Calculation and source
How gross margin is calculated
TickerStat calculates gross margin as SEC-reported gross profit divided by SEC-reported revenue for the same fiscal period. Changes are shown in percentage points. Fiscal periods can differ from calendar years, so exact period-end dates are included.
Review Ebay filings at SEC.gov ↗