Lamar Advertising Gross Margin Growth & History (LAMR)
Lamar Advertising's gross margin was 67.04% for fiscal 2025.
View full Lamar Advertising company overviewLamar Advertising annual gross margin history
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
| Fiscal year | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| 2025 | 2025-12-31 | 67.04% | +0.02 pp |
| 2024 | 2024-12-31 | 67.02% | +0.03 pp |
| 2023 | 2023-12-31 | 66.99% | −0.17 pp |
| 2022 | 2022-12-31 | 67.16% | −0.58 pp |
| 2021 | 2021-12-31 | 67.75% | +3.29 pp |
| 2020 | 2020-12-31 | 64.45% | −1.90 pp |
| 2019 | 2019-12-31 | 66.35% | +0.88 pp |
| 2018 | 2018-12-31 | 65.47% | +0.57 pp |
| 2017 | 2017-12-31 | 64.91% | −0.06 pp |
| 2016 | 2016-12-31 | 64.97% | — |
Lamar Advertising quarterly gross margin
Q2.17
Q3.17
Q1.18
Q2.18
Q3.18
Q4.18
Q1.19
Q2.19
Q3.19
Q4.19
Q1.20
Q2.20
Q3.20
Q4.20
Q1.21
Q2.21
Q3.21
Q4.21
Q1.22
Q2.22
Q3.22
Q4.22
Q1.23
Q2.23
Q3.23
Q4.23
Q1.24
Q2.24
Q3.24
Q4.24
Q1.25
Q2.25
Q3.25
Q4.25
Q1.26
Q2.26
| Fiscal quarter | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| Q2 2026 | 2026-06-30 | 68.51% | +0.75 pp |
| Q1 2026 | 2026-03-31 | 65.28% | +0.89 pp |
| Q4 2025 | 2025-12-31 | 67.72% | −0.12 pp |
| Q3 2025 | 2025-09-30 | 67.94% | +0.31 pp |
| Q2 2025 | 2025-06-30 | 67.76% | +0.18 pp |
| Q1 2025 | 2025-03-31 | 64.39% | −0.35 pp |
| Q4 2024 | 2024-12-31 | 67.84% | +0.47 pp |
| Q3 2024 | 2024-09-30 | 67.63% | −0.08 pp |
| Q2 2024 | 2024-06-30 | 67.58% | −0.68 pp |
| Q1 2024 | 2024-03-31 | 64.74% | +0.48 pp |
| Q4 2023 | 2023-12-31 | 67.37% | −0.17 pp |
| Q3 2023 | 2023-09-30 | 67.71% | −0.25 pp |
| Q2 2023 | 2023-06-30 | 68.26% | +0.45 pp |
| Q1 2023 | 2023-03-31 | 64.26% | −0.78 pp |
| Q4 2022 | 2022-12-31 | 67.54% | −0.61 pp |
| Q3 2022 | 2022-09-30 | 67.96% | −1.15 pp |
| Q2 2022 | 2022-06-30 | 67.80% | −0.64 pp |
| Q1 2022 | 2022-03-31 | 65.05% | +0.43 pp |
| Q4 2021 | 2021-12-31 | 68.15% | +0.30 pp |
| Q3 2021 | 2021-09-30 | 69.11% | +4.41 pp |
| Q2 2021 | 2021-06-30 | 68.44% | +7.00 pp |
| Q1 2021 | 2021-03-31 | 64.62% | +1.39 pp |
| Q4 2020 | 2020-12-31 | 67.84% | +1.21 pp |
| Q3 2020 | 2020-09-30 | 64.70% | −2.79 pp |
| Q2 2020 | 2020-06-30 | 61.44% | −5.94 pp |
| Q1 2020 | 2020-03-31 | 63.23% | −0.23 pp |
| Q4 2019 | 2019-12-31 | 66.63% | −0.16 pp |
| Q3 2019 | 2019-09-30 | 67.49% | +1.11 pp |
| Q2 2019 | 2019-06-30 | 67.38% | +0.91 pp |
| Q1 2019 | 2019-03-31 | 63.46% | +1.77 pp |
| Q4 2018 | 2018-12-31 | 66.80% | — |
| Q3 2018 | 2018-09-30 | 66.38% | +0.18 pp |
| Q2 2018 | 2018-06-30 | 66.46% | +0.48 pp |
| Q1 2018 | 2018-03-31 | 61.69% | — |
| Q3 2017 | 2017-09-30 | 66.20% | — |
| Q2 2017 | 2017-06-30 | 65.98% | — |
Lamar Advertising gross margin trends
Over the last five fiscal years, Lamar Advertising's gross margin increased from 64.45% to 67.04%, a change of +2.59 percentage points. The latest reported quarter, Q2 2026, shows 68.51%.
About the metric
What gross margin means
Gross margin measures the percentage of revenue remaining after the direct costs of producing goods or services. It helps show how efficiently a company turns sales into gross profit before operating expenses.
Calculation and source
How gross margin is calculated
TickerStat calculates gross margin as SEC-reported gross profit divided by SEC-reported revenue for the same fiscal period. Changes are shown in percentage points. Fiscal periods can differ from calendar years, so exact period-end dates are included.
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