MediaAlpha Free Cash Flow (FCF) History (MAX)

MediaAlpha reported $65.3M in free cash flow for fiscal 2025, an increase of 43.05% from the previous fiscal year, with a free cash flow margin of 5.86%.

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MediaAlpha free cash flow by year

MediaAlpha annual free cash flow

Fiscal yearPeriod endedFree cash flowChangeGrowthFCF margin
20252025-12-31$65.3M$19.6M+43.05%+5.86%
20242024-12-31$45.6M$25.5M+126.30%+5.28%
20232023-12-31$20.2M−$8.0M−28.46%+5.19%
20222022-12-31$28.2M$205,000+0.73%+6.14%
20212021-12-31$28.0M−$23.1M−45.28%+4.33%
20202020-12-31$51.1M$29.1M+132.37%+8.74%
20192019-12-31$22.0M−$22,000−0.10%+5.39%
20182018-12-31$22.0M+7.42%

MediaAlpha free cash flow growth trends

Over the last five reported fiscal years, free cash flow grew from $51.1M to $65.3M, a compound annual growth rate of 5.01%. MediaAlpha's latest reported quarter, Q2 2026, generated $41.8M in free cash flow, an increase of 63.67% year over year.

About the metric

What free cash flow means

Free cash flow is the cash a company generates from operations after capital expenditures. Positive FCF can fund dividends, buybacks, debt repayment, or reinvestment; negative FCF means capital spending exceeded operating cash flow for that period.

Calculation and source

How free cash flow is calculated

TickerStat calculates free cash flow as SEC-reported operating cash flow minus capital expenditures. FCF margin equals free cash flow divided by revenue. Fiscal periods can differ from calendar years, so the tables include exact period-end dates.

Review MediaAlpha filings at SEC.gov ↗