MediaAlpha annual gross margin
2018
2019
2020
2021
2022
2023
2024
2025
MediaAlpha Gross Margin Growth & History (MAX)
MediaAlpha's gross margin was 15.05% for fiscal 2025.
View full MediaAlpha company overviewMediaAlpha annual gross margin history
| Fiscal year | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| 2025 | 2025-12-31 | 15.05% | −1.56 pp |
| 2024 | 2024-12-31 | 16.60% | −0.58 pp |
| 2023 | 2023-12-31 | 17.19% | +1.93 pp |
| 2022 | 2022-12-31 | 15.26% | −0.47 pp |
| 2021 | 2021-12-31 | 15.73% | +1.13 pp |
| 2020 | 2020-12-31 | 14.60% | −1.36 pp |
| 2019 | 2019-12-31 | 15.95% | −0.63 pp |
| 2018 | 2018-12-31 | 16.58% | — |
MediaAlpha quarterly gross margin
Q1.20
Q2.20
Q3.20
Q4.20
Q1.21
Q2.21
Q3.21
Q4.21
Q1.22
Q2.22
Q3.22
Q4.22
Q1.23
Q2.23
Q3.23
Q4.23
Q1.24
Q2.24
Q3.24
Q4.24
Q1.25
Q2.25
Q3.25
Q4.25
Q1.26
Q2.26
| Fiscal quarter | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| Q2 2026 | 2026-06-30 | 14.26% | −0.72 pp |
| Q1 2026 | 2026-03-31 | 15.06% | −0.69 pp |
| Q4 2025 | 2025-12-31 | 15.39% | −0.90 pp |
| Q3 2025 | 2025-09-30 | 14.16% | −0.98 pp |
| Q2 2025 | 2025-06-30 | 14.98% | −2.80 pp |
| Q1 2025 | 2025-03-31 | 15.75% | −2.94 pp |
| Q4 2024 | 2024-12-31 | 16.29% | −2.72 pp |
| Q3 2024 | 2024-09-30 | 15.14% | −1.35 pp |
| Q2 2024 | 2024-06-30 | 17.77% | +1.53 pp |
| Q1 2024 | 2024-03-31 | 18.70% | +2.24 pp |
| Q4 2023 | 2023-12-31 | 19.02% | +2.77 pp |
| Q3 2023 | 2023-09-30 | 16.49% | +2.25 pp |
| Q2 2023 | 2023-06-30 | 16.24% | +1.23 pp |
| Q1 2023 | 2023-03-31 | 16.45% | +1.22 pp |
| Q4 2022 | 2022-12-31 | 16.24% | +0.52 pp |
| Q3 2022 | 2022-09-30 | 14.24% | −1.91 pp |
| Q2 2022 | 2022-06-30 | 15.01% | −0.91 pp |
| Q1 2022 | 2022-03-31 | 15.23% | +0.02 pp |
| Q4 2021 | 2021-12-31 | 15.72% | +1.81 pp |
| Q3 2021 | 2021-09-30 | 16.15% | +2.48 pp |
| Q2 2021 | 2021-06-30 | 15.92% | +0.21 pp |
| Q1 2021 | 2021-03-31 | 15.21% | −0.51 pp |
| Q4 2020 | 2020-12-31 | 13.91% | — |
| Q3 2020 | 2020-09-30 | 13.67% | — |
| Q2 2020 | 2020-06-30 | 15.71% | — |
| Q1 2020 | 2020-03-31 | 15.72% | — |
MediaAlpha gross margin trends
Over the last five fiscal years, MediaAlpha's gross margin increased from 14.60% to 15.05%, a change of +0.45 percentage points. The latest reported quarter, Q2 2026, shows 14.26%.
About the metric
What gross margin means
Gross margin measures the percentage of revenue remaining after the direct costs of producing goods or services. It helps show how efficiently a company turns sales into gross profit before operating expenses.
Calculation and source
How gross margin is calculated
TickerStat calculates gross margin as SEC-reported gross profit divided by SEC-reported revenue for the same fiscal period. Changes are shown in percentage points. Fiscal periods can differ from calendar years, so exact period-end dates are included.
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