JD Sports agrees Mexican franchise expansion with Grupo Axo
JD Sports agreed a long-term partnership with Grupo Axo to enter Mexico through a franchise model. Axo will operate the JD brand across stores and e-commerce, with a plan to establish more than 140 locations beginning in 2027. The expansion will use Axo’s existing sneaker-store network, including selected sites that may be enlarged. The agreement gives JD a route into the market through an established local operator rather than through a wholly owned store rollout. The location target should not
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