Revenue
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
Baozun Inc. (BZUN)
Price$2.87Cached quote
Net income
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
Free cash flow
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
Total cash / debt
CashTotal debt
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
Financial statements
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $1.42B | $1.29B | $1.24B | $1.22B | $1.47B | $1.36B | $1.05B | $784.4M | $637.7M | $488.3M | $401.1M | — | — |
| Gross profit | $1.05B | $951.9M | $901.8M | $890.9M | $960.3M | $846.8M | $646.9M | $488.4M | $343.0M | $211.5M | $133.2M | — | — |
| Gross margin | 74.10% | 73.75% | 72.66% | 73.15% | 65.13% | 62.42% | 61.88% | 62.27% | 53.78% | 43.31% | 33.20% | — | — |
| Operating expenses | $1.41B | $1.31B | $1.27B | $1.21B | $1.47B | $1.27B | $990.3M | $732.6M | $598.3M | $475.3M | $399.8M | — | — |
| Operating income | $8.1M | −$15.7M | −$29.1M | $4.8M | $1.1M | $85.6M | $55.1M | $51.7M | $39.4M | $13.0M | $1.3M | — | — |
| Operating margin | 0.57% | −1.22% | −2.34% | 0.40% | 0.07% | 6.31% | 5.27% | 6.60% | 6.18% | 2.66% | 0.33% | — | — |
| EBITDA | $39.8M | $17.8M | $6.4M | $33.3M | $33.6M | $108.9M | $72.4M | $62.2M | $47.2M | $18.1M | $4.9M | — | — |
| EBITDA margin | 2.80% | 1.38% | 0.51% | 2.74% | 2.28% | 8.03% | 6.92% | 7.94% | 7.40% | 3.71% | 1.22% | — | — |
| Net income | −$34.6M | −$25.4M | −$39.2M | −$94.7M | −$32.3M | $65.4M | $40.5M | $39.2M | $32.1M | $12.3M | $3.5M | — | — |
| Net profit margin | −2.43% | −1.97% | −3.16% | −7.78% | −2.19% | 4.82% | 3.87% | 5.00% | 5.04% | 2.52% | 0.87% | — | — |
| Basic EPSper basic share | -$0.20 | -$0.14 | -$0.22 | -$0.52 | -$0.16 | $0.35 | $0.23 | $0.23 | $0.20 | $0.08 | $0.00 | — | — |
| Diluted EPSper diluted share | -$0.20 | -$0.14 | -$0.22 | -$0.52 | -$0.16 | $0.34 | $0.23 | $0.22 | $0.18 | $0.08 | $0.00 | — | — |
Owners
Reported shareholders
Reported holdings Number of shares
View holders
| Holder | Shares held |
|---|---|
SCHRODER INVESTMENT MANAGEMENT GROUP | 2.41M |
ACADIAN ASSET MANAGEMENT LLC | 2.12M |
TWO SIGMA INVESTMENTS, LP | 1.11M |
ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | 890.51K |
MARSHALL WACE, LLP | 780.39K |
DIMENSIONAL FUND ADVISORS LP | 568.53K |
MORGAN STANLEY | 526.32K |
CITADEL ADVISORS LLC | 499.05K |
First Beijing Investment Ltd | 432.83K |
AIA Group Ltd | 399.02K |
D. E. Shaw & Co., Inc. | 313.35K |
AMERICAN CENTURY COMPANIES INC | 256.3K |
JPMORGAN CHASE & CO | 194.54K |
RENAISSANCE TECHNOLOGIES LLC | 193.52K |
SUSQUEHANNA INTERNATIONAL GROUP, LLP | 181.19K |
JANE STREET GROUP, LLC | 161.85K |
MILLENNIUM MANAGEMENT LLC | 159.66K |
GOLDMAN SACHS GROUP INC | 154.54K |
GSA CAPITAL PARTNERS LLP | 152.84K |
Qube Research & Technologies Ltd | 130.69K |
Bars compare reported share counts. A matching total for this share class and reporting period is unavailable, so percentages are not shown.
Source: SEC Form 13F ↗Updated Sep 29, 2026 · Quarterly data
Insider buys & sells
| Transaction | Insider | Type | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|
| Jun 24, 2026Form 4 | Wu JunhuaChief Strategy Officer | BuyAmerican Depositary Shares | 29.0K | $2.85 | $82.7K | 253.8K |
| Jun 22, 2026Form 4 | Qiu WenbinChief Executive Officer | BuyAmerican Depositary Shares · indirect | 10.0K | $2.81 | $28.1K | 1.62M |
| Jun 18, 2026Form 4 | Qiu WenbinChief Executive Officer | BuyAmerican Depositary Shares · indirect | 10.0K | $2.77 | $27.7K | 1.61M |
| Jun 17, 2026Form 4 | Qiu WenbinChief Executive Officer | BuyAmerican Depositary Shares · indirect | 10.0K | $2.83 | $28.3K | 1.60M |
| Jun 17, 2026Form 4 | Wu JunhuaChief Strategy Officer | BuyAmerican Depositary Shares | 18.5K | $2.84 | $52.5K | 224.8K |