Revenue
2018
2019
2020
2021
2022
2023
2024
2025
Baozun Inc. (BZUN)
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Net income
2018
2019
2020
2021
2022
2023
2024
2025
Free cash flow
2018
2019
2020
2021
2022
2023
2024
2025
Total cash / debt
CashTotal debt
2018
2019
2020
2021
2022
2023
2024
2025
Financial statements
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | ¥9.95B | ¥9.42B | ¥8.81B | ¥8.40B | ¥9.40B | ¥8.85B | ¥7.28B | ¥5.39B | ¥4.15B | ¥3.39B | ¥2.60B | ¥1.58B | ¥1.52B |
| Operating expenses | — | — | — | — | — | — | — | ¥5.04B | ¥3.89B | ¥3.30B | ¥2.59B | ¥1.64B | ¥1.56B |
| Operating income | ¥56.6M | −¥114.8M | −¥206.4M | ¥33.3M | ¥7.0M | ¥558.7M | ¥383.7M | ¥355.8M | ¥256.3M | ¥90.1M | ¥8.5M | −¥56.9M | −¥41.0M |
| EBITDAderived | ¥278.3M | ¥130.0M | ¥45.2M | ¥229.8M | ¥214.0M | ¥710.4M | ¥503.7M | ¥427.9M | ¥306.9M | ¥125.9M | ¥31.6M | −¥43.6M | −¥33.8M |
| Net income | −¥242.1M | −¥185.2M | −¥278.4M | −¥653.3M | −¥219.8M | ¥426.0M | ¥281.9M | ¥269.8M | ¥209.1M | ¥85.4M | ¥22.6M | −¥59.8M | −¥37.8M |
| Basic EPSper diluted share | -CN¥1.40 | -CN¥1.03 | -CN¥1.56 | -CN¥3.56 | -CN¥1.02 | CN¥2.27 | CN¥1.62 | CN¥1.59 | CN¥1.29 | CN¥0.58 | -CN¥0.03 | -CN¥5.31 | -CN¥3.31 |
| Diluted EPSper diluted share | -CN¥1.40 | -CN¥1.03 | -CN¥1.56 | -CN¥3.56 | -CN¥1.02 | CN¥2.23 | CN¥1.57 | CN¥1.50 | CN¥1.19 | CN¥0.53 | -CN¥0.03 | -CN¥5.31 | -CN¥3.31 |
Insider buys & sells
| Transaction | Insider | Type | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|
| Jun 24, 2026Form 4 | Wu JunhuaChief Strategy Officer | BuyAmerican Depositary Shares | 29.0K | $2.85 | $82.7K | 253.8K |
| Jun 22, 2026Form 4 | Qiu WenbinChief Executive Officer | BuyAmerican Depositary Shares · indirect | 10.0K | $2.81 | $28.1K | 1.62M |
| Jun 18, 2026Form 4 | Qiu WenbinChief Executive Officer | BuyAmerican Depositary Shares · indirect | 10.0K | $2.77 | $27.7K | 1.61M |
| Jun 17, 2026Form 4 | Qiu WenbinChief Executive Officer | BuyAmerican Depositary Shares · indirect | 10.0K | $2.83 | $28.3K | 1.60M |
| Jun 17, 2026Form 4 | Wu JunhuaChief Strategy Officer | BuyAmerican Depositary Shares | 18.5K | $2.84 | $52.5K | 224.8K |