Harley-Davidson annual gross margin
2007
2008
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2010
2011
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2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
Harley-Davidson Gross Margin Growth & History (HOG)
Harley-Davidson's gross margin was 23.92% for fiscal 2025.
View full Harley-Davidson company overviewHarley-Davidson annual gross margin history
| Fiscal year | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| 2025 | 2025-12-31 | 23.92% | −3.62 pp |
| 2024 | 2024-12-31 | 27.54% | −4.42 pp |
| 2023 | 2023-12-31 | 31.96% | +0.94 pp |
| 2022 | 2022-12-31 | 31.02% | +2.46 pp |
| 2021 | 2021-12-31 | 28.57% | +3.19 pp |
| 2020 | 2020-12-31 | 25.38% | −14.39 pp |
| 2019 | 2019-12-31 | 39.76% | −1.61 pp |
| 2018 | 2018-12-31 | 41.37% | −0.68 pp |
| 2017 | 2017-12-31 | 42.05% | −0.81 pp |
| 2016 | 2016-12-31 | 42.87% | −1.15 pp |
| 2015 | 2015-12-31 | 44.02% | +0.90 pp |
| 2014 | 2014-12-31 | 43.12% | +0.68 pp |
| 2013 | 2013-12-31 | 42.44% | +0.18 pp |
| 2012 | 2012-12-31 | 42.26% | +0.74 pp |
| 2011 | 2011-12-31 | 41.52% | −1.90 pp |
| 2010 | 2010-12-31 | 43.42% | +4.09 pp |
| 2009 | 2009-12-31 | 39.34% | +0.58 pp |
| 2008 | 2008-12-31 | 38.76% | −2.43 pp |
| 2007 | 2007-12-31 | 41.19% | — |
Harley-Davidson quarterly gross margin
Q2.08
Q3.08
Q1.09
Q2.09
Q3.09
Q4.09
Q1.10
Q2.10
Q3.10
Q4.10
Q1.11
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Q3.18
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Q1.19
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Q3.23
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Q2.24
Q3.24
Q4.24
Q1.25
Q2.25
Q3.25
Q4.25
Q1.26
Q2.26
| Fiscal quarter | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| Q2 2026 | 2026-06-30 | 27.31% | −1.16 pp |
| Q1 2026 | 2026-03-31 | 25.12% | −3.79 pp |
| Q4 2025 | 2025-12-31 | −7.94% | −5.90 pp |
| Q3 2025 | 2025-09-30 | 26.02% | −3.79 pp |
| Q2 2025 | 2025-06-30 | 28.47% | −3.35 pp |
| Q1 2025 | 2025-03-31 | 28.91% | −1.96 pp |
| Q4 2024 | 2024-12-31 | −2.04% | −23.84 pp |
| Q3 2024 | 2024-09-30 | 29.80% | −1.75 pp |
| Q2 2024 | 2024-06-30 | 31.83% | −2.57 pp |
| Q1 2024 | 2024-03-31 | 30.87% | −4.79 pp |
| Q4 2023 | 2023-12-31 | 21.81% | −4.71 pp |
| Q3 2023 | 2023-09-30 | 31.55% | −2.57 pp |
| Q2 2023 | 2023-06-30 | 34.40% | +3.86 pp |
| Q1 2023 | 2023-03-31 | 35.66% | +4.38 pp |
| Q4 2022 | 2022-12-31 | 26.52% | +31.54 pp |
| Q3 2022 | 2022-09-25 | 34.12% | +7.37 pp |
| Q2 2022 | 2022-06-26 | 30.54% | −0.03 pp |
| Q1 2022 | 2022-03-27 | 31.28% | −11.66 pp |
| Q4 2021 | 2021-12-31 | −5.02% | — |
| Q3 2021 | 2021-09-26 | 26.75% | −15.19 pp |
| Q2 2021 | 2021-06-27 | 30.57% | −4.52 pp |
| Q1 2021 | 2021-03-28 | 42.94% | +3.09 pp |
| Q3 2020 | 2020-09-27 | 41.94% | +0.79 pp |
| Q2 2020 | 2020-06-28 | 35.09% | −4.93 pp |
| Q1 2020 | 2020-03-29 | 39.85% | +1.12 pp |
| Q4 2019 | 2019-12-31 | 39.06% | −0.55 pp |
| Q3 2019 | 2019-09-29 | 41.15% | +0.17 pp |
| Q2 2019 | 2019-06-30 | 40.02% | −2.02 pp |
| Q1 2019 | 2019-03-31 | 38.73% | −3.55 pp |
| Q4 2018 | 2018-12-31 | 39.60% | −1.28 pp |
| Q3 2018 | 2018-09-30 | 40.98% | +0.73 pp |
| Q2 2018 | 2018-07-01 | 42.04% | −1.07 pp |
| Q1 2018 | 2018-04-01 | 42.28% | −0.87 pp |
| Q4 2017 | 2017-12-31 | 40.89% | −0.36 pp |
| Q3 2017 | 2017-09-24 | 40.25% | −2.91 pp |
| Q2 2017 | 2017-06-25 | 43.11% | +0.21 pp |
| Q1 2017 | 2017-03-26 | 43.15% | −0.49 pp |
| Q4 2016 | 2016-12-31 | 41.25% | −7.85 pp |
| Q3 2016 | 2016-09-25 | 43.16% | −0.19 pp |
| Q2 2016 | 2016-06-26 | 42.91% | −2.09 pp |
| Q1 2016 | 2016-03-27 | 43.64% | −1.35 pp |
| Q4 2015 | 2015-12-31 | 49.10% | +2.24 pp |
| Q3 2015 | 2015-09-27 | 43.35% | −0.10 pp |
| Q2 2015 | 2015-06-28 | 44.99% | +0.48 pp |
| Q1 2015 | 2015-03-29 | 44.99% | +1.74 pp |
| Q4 2014 | 2014-12-31 | 46.86% | +0.06 pp |
| Q3 2014 | 2014-09-28 | 43.46% | +0.31 pp |
| Q2 2014 | 2014-06-29 | 44.51% | +1.89 pp |
| Q1 2014 | 2014-03-30 | 43.25% | +0.20 pp |
| Q4 2013 | 2013-12-31 | 46.80% | — |
| Q3 2013 | 2013-09-29 | 43.15% | +0.04 pp |
| Q2 2013 | 2013-06-30 | 42.62% | +0.74 pp |
| Q1 2013 | 2013-03-31 | 43.05% | +0.19 pp |
| Q3 2012 | 2012-09-30 | 43.10% | +1.60 pp |
| Q2 2012 · Jul 1 | 2012-07-01 | 41.88% | −0.23 pp |
| Q1 2012 · Apr 1 | 2012-04-01 | 42.86% | +0.92 pp |
| Q3 2011 · Sep 25 | 2011-09-25 | 41.51% | −2.36 pp |
| Q2 2011 · Jun 26 | 2011-06-26 | 42.12% | −1.49 pp |
| Q1 2011 · Mar 27 | 2011-03-27 | 41.94% | −3.57 pp |
| Q4 2010 | 2010-12-31 | 40.37% | −20.60 pp |
| Q3 2010 | 2010-09-26 | 43.86% | +14.07 pp |
| Q2 2010 | 2010-06-27 | 43.60% | +12.94 pp |
| Q1 2010 | 2010-03-28 | 45.51% | +3.67 pp |
| Q4 2009 | 2009-12-31 | 60.97% | — |
| Q3 2009 | 2009-09-27 | 29.80% | −4.23 pp |
| Q2 2009 | 2009-06-28 | 30.66% | −5.07 pp |
| Q1 2009 | 2009-03-29 | 41.84% | — |
| Q3 2008 | 2008-09-28 | 34.02% | — |
| Q2 2008 | 2008-06-29 | 35.73% | — |
Harley-Davidson gross margin trends
Over the last five fiscal years, Harley-Davidson's gross margin decreased from 25.38% to 23.92%, a change of −1.45 percentage points. The latest reported quarter, Q2 2026, shows 27.31%.
About the metric
What gross margin means
Gross margin measures the percentage of revenue remaining after the direct costs of producing goods or services. It helps show how efficiently a company turns sales into gross profit before operating expenses.
Calculation and source
How gross margin is calculated
TickerStat calculates gross margin as SEC-reported gross profit divided by SEC-reported revenue for the same fiscal period. Changes are shown in percentage points. Fiscal periods can differ from calendar years, so exact period-end dates are included.
Review Harley-Davidson source filings ↗