Revenue
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
Harley-Davidson, Inc. (HOG)
Price$26.84Cached quote
Net income
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
Free cash flow
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
Total cash / debt
CashTotal debt
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
Financial statements
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $3.60B | $4.15B | $4.88B | $4.93B | $4.54B | $3.26B | $5.36B | $5.72B | $5.65B | $6.00B | $6.00B | $6.23B | $5.90B | $5.58B | $5.31B | $4.86B | $4.78B | $5.96B | $6.14B |
| Gross profit | $862.2M | $1.14B | $1.56B | $1.53B | $1.30B | $828.3M | $2.13B | $2.37B | $2.37B | $2.57B | $2.64B | $2.69B | $2.50B | $2.36B | $2.21B | $2.11B | $1.88B | $2.31B | $2.53B |
| Gross margin | 23.92% | 27.54% | 31.96% | 31.02% | 28.57% | 25.38% | 39.76% | 41.37% | 42.05% | 42.87% | 44.02% | 43.12% | 42.44% | 42.26% | 41.52% | 43.42% | 39.34% | 38.76% | 41.19% |
| Research & development | — | — | $159.3M | $158.6M | $175.1M | $202.4M | $216.5M | $191.6M | $175.2M | $172.3M | $161.2M | $138.3M | $152.2M | $137.3M | $145.4M | $136.2M | $143.1M | $163.5M | — |
| Operating expenses | $475.5M | $725.7M | $781.5M | $621.5M | $473.5M | $818.6M | $4.81B | $5.00B | $4.77B | $4.95B | $4.84B | $4.95B | $4.75B | $4.58B | $4.48B | $4.30B | $4.59B | $4.90B | $4.72B |
| Operating income | $386.6M | $416.6M | $779.1M | $909.3M | $823.4M | $9.7M | $555.6M | $713.5M | $882.1M | $1.05B | $1.16B | $1.28B | $1.15B | $1.00B | $830.0M | $560.6M | $196.1M | $1.06B | $1.43B |
| Operating margin | 10.73% | 10.04% | 15.96% | 18.43% | 18.14% | 0.30% | 10.36% | 12.48% | 15.62% | 17.45% | 19.28% | 20.57% | 19.55% | 17.92% | 15.63% | 11.54% | 4.10% | 17.79% | 23.21% |
| EBITDA | $559.0M | $577.3M | $937.2M | $1.06B | $988.6M | $195.4M | $788.1M | $978.4M | $1.10B | $1.26B | $1.35B | $1.46B | $1.32B | $1.17B | $1.01B | $815.8M | $442.4M | $1.28B | — |
| EBITDA margin | 15.51% | 13.92% | 19.19% | 21.51% | 21.77% | 5.99% | 14.70% | 17.11% | 19.55% | 20.94% | 22.58% | 23.45% | 22.39% | 20.95% | 19.02% | 16.79% | 9.25% | 21.49% | — |
| Net income | $338.7M | $455.4M | $706.6M | $741.4M | $650.0M | $1.3M | $423.6M | $531.5M | $521.8M | $692.2M | $752.2M | $844.6M | $734.0M | $623.9M | $599.1M | $146.5M | −$55.1M | $654.7M | $933.8M |
| Net profit margin | 9.40% | 10.98% | 14.47% | 15.02% | 14.32% | 0.04% | 7.90% | 9.30% | 9.24% | 11.54% | 12.55% | 13.56% | 12.44% | 11.18% | 11.28% | 3.02% | −1.15% | 10.99% | 15.20% |
| Basic EPSper basic share | $2.82 | $3.46 | $4.96 | $5.01 | $4.23 | $0.01 | $2.70 | $3.21 | $3.03 | $3.85 | $3.71 | $3.90 | $3.30 | $2.75 | $2.57 | $0.63 | -$0.24 | $2.80 | $3.75 |
| Diluted EPSper diluted share | $2.78 | $3.44 | $4.87 | $4.96 | $4.19 | $0.01 | $2.68 | $3.19 | $3.02 | $3.83 | $3.69 | $3.88 | $3.28 | $2.72 | $2.55 | $0.62 | -$0.24 | $2.79 | $3.74 |
Owners
Reported shareholders
Reported holdings Number of shares
View holders
| Holder | Shares held |
|---|---|
BlackRock, Inc. | 10.2M |
DONALD SMITH & CO., INC. | 9.28M |
DIMENSIONAL FUND ADVISORS LP | 5.97M |
VANGUARD PORTFOLIO MANAGEMENT LLC | 5.63M |
AMERICAN CENTURY COMPANIES INC | 5.35M |
LSV ASSET MANAGEMENT | 5.08M |
VANGUARD CAPITAL MANAGEMENT LLC | 4.75M |
FIFTHDELTA Ltd | 4.37M |
STATE STREET CORP | 4.24M |
GEODE CAPITAL MANAGEMENT, LLC | 3M |
AQR CAPITAL MANAGEMENT LLC | 2.62M |
D. E. Shaw & Co., Inc. | 2.27M |
JANE STREET GROUP, LLC | 2.11M |
GATE CITY CAPITAL MANAGEMENT, LLC | 1.97M |
UBS Group AG | 1.95M |
TWO SIGMA INVESTMENTS, LP | 1.86M |
BANK OF AMERICA CORP /DE/ | 1.84M |
MORGAN STANLEY | 1.84M |
THIRD AVENUE MANAGEMENT LLC | 1.48M |
Invesco Ltd. | 1.38M |
Bars compare reported share counts. A matching total for this share class and reporting period is unavailable, so percentages are not shown.
Source: SEC Form 13F ↗Updated Sep 29, 2026 · Quarterly data
Insider buys & sells
| Transaction | Insider | Type | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|
| Jun 1, 2026Form 4 · 10b5-1 | Root Jonathan RCFO and CCO | SellCommon Stock | 1.6K | $23.87 | $37.1K | 31.0K |
| May 19, 2026Form 4 · 10b5-1 | Root Jonathan RCFO and CCO | SellCommon Stock | 1.6K | $24.21 | $37.6K | 32.5K |
| May 11, 2026Form 4 · 10b5-1 | Krause Paul JChief Legal Officer | SellCommon Stock | 1.6K | $26.00 | $40.7K | 30.0K |
| Mar 12, 2026Form 4 | Do CharlesSr. Vice President, HDFSI | SellCommon Stock | 4.2K | $18.10 | $76.8K | 183 |
| Mar 9, 2026Form 4 | Flees Lori AnnDirector | BuyCommon Stock | 4.0K | $18.89 | $75.6K | 11.2K |