Revenue
2018
2019
2020
2021
2022
2023
2024
2025
HARLEY-DAVIDSON, INC. (HOG)
Price—Loading quote
Net income
2018
2019
2020
2021
2022
2023
2024
2025
Free cash flow
2018
2019
2020
2021
2022
2023
2024
2025
Total cash / debt
CashTotal debt
2018
2019
2020
2021
2022
2023
2024
2025
Financial statements
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $3.60B | $4.15B | $4.88B | $4.93B | $4.54B | $3.26B | $5.36B | $5.72B | $5.65B | $6.00B | $6.00B | $6.23B | $5.90B | $5.58B | $5.31B | $4.86B | $4.78B | $5.96B | $6.14B |
| Research & development | — | — | $159.3M | $158.6M | $175.1M | $202.4M | $216.5M | $191.6M | $175.2M | $172.3M | $161.2M | $138.3M | $152.2M | $137.3M | $145.4M | $136.2M | $143.1M | $163.5M | — |
| Operating income | $386.6M | $416.6M | $779.1M | $909.3M | $823.4M | $9.7M | $555.6M | $713.5M | $882.1M | $1.05B | $1.16B | $1.28B | $1.15B | $1.00B | $830.0M | $560.6M | $196.1M | $1.06B | $1.43B |
| EBITDAderived | $559.0M | $577.3M | $937.2M | $1.06B | $988.6M | $195.4M | $788.1M | $978.4M | $1.10B | $1.26B | $1.35B | $1.46B | — | — | — | — | — | — | — |
| Net income | $338.7M | $455.4M | $706.6M | $741.4M | $650.0M | $1.3M | $423.6M | $531.5M | $521.8M | $692.2M | $752.2M | $844.6M | $734.0M | $623.9M | $599.1M | $146.5M | −$55.1M | $654.7M | $933.8M |
| Basic EPSper diluted share | $2.82 | $3.46 | $4.96 | $5.01 | $4.23 | $0.01 | $2.70 | $3.21 | $3.03 | $3.85 | $3.71 | $3.90 | $3.30 | $2.75 | $2.57 | $0.63 | -$0.24 | $2.80 | $3.75 |
| Diluted EPSper diluted share | $2.78 | $3.44 | $4.87 | $4.96 | $4.19 | $0.01 | $2.68 | $3.19 | $3.02 | $3.83 | $3.69 | $3.88 | $3.28 | $2.72 | $2.55 | $0.62 | -$0.24 | $2.79 | $3.74 |
Insider buys & sells
| Transaction | Insider | Type | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|
| Jun 1, 2026Form 4 · 10b5-1 | Root Jonathan RCFO and CCO | SellCommon Stock | 1.6K | $23.87 | $37.1K | 31.0K |
| May 19, 2026Form 4 · 10b5-1 | Root Jonathan RCFO and CCO | SellCommon Stock | 1.6K | $24.21 | $37.6K | 32.5K |
| May 11, 2026Form 4 · 10b5-1 | Krause Paul JChief Legal Officer | SellCommon Stock | 1.6K | $26.00 | $40.7K | 30.0K |
| Mar 12, 2026Form 4 | Do CharlesSr. Vice President, HDFSI | SellCommon Stock | 4.2K | $18.10 | $76.8K | 183 |
| Mar 9, 2026Form 4 | Flees Lori AnnDirector | BuyCommon Stock | 4.0K | $18.89 | $75.6K | 11.2K |