ServiceNow annual gross margin
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ServiceNow Gross Margin Growth & History (NOW)
ServiceNow's gross margin was 77.53% for fiscal 2025.
View full ServiceNow company overviewServiceNow annual gross margin history
| Fiscal year | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| 2025 | 2025-12-31 | 77.53% | −1.64 pp |
| 2024 | 2024-12-31 | 79.18% | +0.59 pp |
| 2023 | 2023-12-31 | 78.59% | +0.30 pp |
| 2022 | 2022-12-31 | 78.29% | +1.24 pp |
| 2021 | 2021-12-31 | 77.05% | −1.11 pp |
| 2020 | 2020-12-31 | 78.16% | +1.16 pp |
| 2019 | 2019-12-31 | 76.99% | +0.86 pp |
| 2018 | 2018-12-31 | 76.13% | +2.19 pp |
| 2017 | 2017-12-31 | 73.95% | +2.63 pp |
| 2016 | 2016-12-31 | 71.32% | +4.08 pp |
| 2015 | 2015-12-31 | 67.24% | +3.69 pp |
| 2014 | 2014-12-31 | 63.55% | +0.11 pp |
| 2013 | 2013-12-31 | 63.44% | +6.12 pp |
| 2012 | 2012-12-31 | 57.32% | −8.59 pp |
| 2011 | 2011-06-30 | 65.92% | +3.28 pp |
| 2010 | 2010-06-30 | 62.63% | — |
ServiceNow quarterly gross margin
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| Fiscal quarter | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| Q2 2026 | 2026-06-30 | 70.68% | −6.80 pp |
| Q1 2026 | 2026-03-31 | 75.07% | −3.85 pp |
| Q4 2025 | 2025-12-31 | 76.63% | −2.04 pp |
| Q3 2025 | 2025-09-30 | 77.28% | −1.84 pp |
| Q2 2025 | 2025-06-30 | 77.48% | −1.51 pp |
| Q1 2025 | 2025-03-31 | 78.92% | −1.10 pp |
| Q4 2024 | 2024-12-31 | 78.66% | −0.17 pp |
| Q3 2024 | 2024-09-30 | 79.12% | +0.80 pp |
| Q2 2024 | 2024-06-30 | 78.99% | +0.89 pp |
| Q1 2024 | 2024-03-31 | 80.02% | +0.92 pp |
| Q4 2023 | 2023-12-31 | 78.83% | +0.22 pp |
| Q3 2023 | 2023-09-30 | 78.32% | +0.17 pp |
| Q2 2023 | 2023-06-30 | 78.09% | +0.30 pp |
| Q1 2023 | 2023-03-31 | 79.10% | +0.53 pp |
| Q4 2022 | 2022-12-31 | 78.61% | +1.83 pp |
| Q3 2022 | 2022-09-30 | 78.15% | +1.30 pp |
| Q2 2022 | 2022-06-30 | 77.80% | +1.15 pp |
| Q1 2022 | 2022-03-31 | 78.57% | +0.56 pp |
| Q4 2021 | 2021-12-31 | 76.78% | −0.90 pp |
| Q3 2021 | 2021-09-30 | 76.85% | −1.27 pp |
| Q2 2021 | 2021-06-30 | 76.65% | −1.59 pp |
| Q1 2021 | 2021-03-31 | 78.01% | −0.67 pp |
| Q4 2020 | 2020-12-31 | 77.68% | −0.16 pp |
| Q3 2020 | 2020-09-30 | 78.13% | +0.79 pp |
| Q2 2020 | 2020-06-30 | 78.24% | +2.01 pp |
| Q1 2020 | 2020-03-31 | 78.68% | +2.29 pp |
| Q4 2019 | 2019-12-31 | 77.84% | +1.35 pp |
| Q3 2019 | 2019-09-30 | 77.33% | +0.79 pp |
| Q2 2019 | 2019-06-30 | 76.24% | +0.51 pp |
| Q1 2019 | 2019-03-31 | 76.39% | +0.74 pp |
| Q4 2018 | 2018-12-31 | 76.50% | +0.93 pp |
| Q3 2018 | 2018-09-30 | 76.55% | +2.44 pp |
| Q2 2018 | 2018-06-30 | 75.73% | +2.97 pp |
| Q1 2018 | 2018-03-31 | 75.65% | +2.72 pp |
| Q4 2017 | 2017-12-31 | 75.57% | +2.82 pp |
| Q3 2017 | 2017-09-30 | 74.11% | +2.86 pp |
| Q2 2017 | 2017-06-30 | 72.75% | +1.07 pp |
| Q1 2017 | 2017-03-31 | 72.93% | +3.74 pp |
| Q4 2016 | 2016-12-31 | 72.74% | +4.57 pp |
| Q3 2016 | 2016-09-30 | 71.25% | +2.60 pp |
| Q2 2016 | 2016-06-30 | 71.68% | +3.99 pp |
| Q1 2016 | 2016-03-31 | 69.18% | +5.46 pp |
| Q4 2015 | 2015-12-31 | 68.17% | +3.85 pp |
| Q3 2015 | 2015-09-30 | 68.64% | +5.62 pp |
| Q2 2015 | 2015-06-30 | 67.69% | +3.03 pp |
| Q1 2015 | 2015-03-31 | 63.72% | +1.91 pp |
| Q4 2014 | 2014-12-31 | 64.32% | +0.56 pp |
| Q3 2014 | 2014-09-30 | 63.02% | +0.39 pp |
| Q2 2014 | 2014-06-30 | 64.66% | −0.13 pp |
| Q1 2014 | 2014-03-31 | 61.81% | −0.59 pp |
| Q4 2013 | 2013-12-31 | 63.76% | +6.75 pp |
| Q3 2013 | 2013-09-30 | 62.63% | +5.49 pp |
| Q2 2013 | 2013-06-30 | 64.78% | +5.10 pp |
| Q1 2013 | 2013-03-31 | 62.41% | +7.18 pp |
| Q4 2012 | 2012-12-31 | 57.02% | −8.09 pp |
| Q3 2012 | 2012-09-30 | 57.15% | −10.68 pp |
| Q2 2012 | 2012-06-30 | 59.68% | — |
| Q1 2012 · Mar 31 | 2012-03-31 | 55.23% | — |
| Q1 2012 · Sep 30 | 2011-09-30 | 65.11% | — |
| Q4 2011 | 2011-06-30 | 67.82% | — |
ServiceNow gross margin trends
Over the last five reported fiscal years, ServiceNow's gross margin decreased from 78.16% to 77.53%, a change of −0.62 percentage points. The latest reported quarter, Q2 2026, shows 70.68%.
About the metric
What gross margin means
Gross margin measures the percentage of revenue remaining after the direct costs of producing goods or services. It helps show how efficiently a company turns sales into gross profit before operating expenses.
Calculation and source
How gross margin is calculated
TickerStat calculates gross margin as SEC-reported gross profit divided by SEC-reported revenue for the same fiscal period. Changes are shown in percentage points. Fiscal periods can differ from calendar years, so exact period-end dates are included.
Review ServiceNow filings at SEC.gov ↗