Purple Innovation, Inc. (PRPL)

Price$2.18Cached quote
PRPLNasdaq
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Financial charts

Revenue

Net income

Total cash / debt

CashTotal debt

Financial statements

11 annual periodsNewest to oldest
20252024202320222021202020192018201720162015
Revenue$468.7M$487.9M$510.5M$573.2M$725.0M$648.5M$428.4M$285.8M$196.9M——
Gross profit$188.6M$181.1M$171.8M$208.1M$293.7M$305.1M$189.0M$112.6M$85.0M——
Gross margin40.23%37.13%33.66%36.30%40.52%47.05%44.12%39.40%43.19%——
Research & development$9.6M$13.0M$11.9M$8.8M$6.9M$6.0M$3.9M$2.1M$1.4M——
Operating expenses$231.6M$273.3M$285.5M$250.8M$318.3M$233.9M$172.8M$129.5M$93.8M——
Operating income−$43.0M−$92.2M−$113.7M−$42.8M−$24.6M$71.2M$16.2M−$16.9M−$8.7M−$2.7M−$346,000
Operating margin−9.18%−18.89%−22.27%−7.46%−3.39%10.98%3.79%−5.91%−4.44%——
EBITDA−$19.0M−$56.8M−$88.6M−$25.3M−$15.1M$79.1M$20.5M−$14.7M−$8.0M——
EBITDA margin−4.05%−11.65%−17.36%−4.41%−2.08%12.20%4.79%−5.14%−4.07%——
Net income−$51.4M−$97.9M−$120.8M−$92.5M$3.1M−$236.9M−$22.6M−$4.3M−$8.8M−$2.3M−$303,000
Net profit margin−10.97%−20.07%−23.65%−16.13%0.43%−36.53%−5.27%−1.51%−4.48%——
Basic EPSper basic share$0.48$0.91$1.17-$1.13$0.05-$6.04-$2.26-$0.51-$1.05-$0.49-$0.07
Diluted EPSper diluted share$0.48$0.91$1.17-$1.13-$0.31-$6.04-$2.26-$0.51-$1.05-$0.49-$0.07

Owners

Reported shareholders

Reference date Jun 30, 2026

Reported holdings Number of shares

View holders
Top 20 reported holders of PRPL
HolderShares held
Coliseum Capital Management, LLC
46.86M
WASATCH ADVISORS LP
5.07M
VANGUARD CAPITAL MANAGEMENT LLC
2.21M
BlackRock, Inc.
1.05M
Dynamic Advisor Solutions LLC
752.2K
MILLENNIUM MANAGEMENT LLC
727.9K
GEODE CAPITAL MANAGEMENT, LLC
617.87K
JACOBS LEVY EQUITY MANAGEMENT, INC
608.18K
Shay Capital LLC
371.21K
Crumly & Associates Inc.
333.26K
GOLDMAN SACHS GROUP INC
315.88K
VANGUARD FIDUCIARY TRUST CO
308.52K
Anson Funds Management LP
300K
CHARLES SCHWAB INVESTMENT MANAGEMENT INC
282.24K
Stratos Wealth Partners, LTD.
273.56K
STATE STREET CORP
259.84K
UBS Group AG
156.17K
TUDOR INVESTMENT CORP ET AL
150.65K
Divisadero Street Capital Management, LP
138.61K
NORTHERN TRUST CORP
137.1K

Bars compare reported share counts. A matching total for this share class and reporting period is unavailable, so percentages are not shown.

Source: SEC Form 13F ↗Updated Sep 29, 2026 · Quarterly data

Insider buys & sells

Jul 1, 2024–Jun 30, 2026
Buys1$29.4K disclosed value
Sells (SEC code S)0$0.00 disclosed value
1 recent transactions
TransactionInsiderTypeSharesPriceValueOwned after
May 4, 2026Form 4Lucian Robert GerardChief Financial OfficerBuyClass A Common Stock60.0K$0.49$29.4K60.0K

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