Purple Innovation annual gross margin
2017
2018
2019
2020
2021
2022
2023
2024
2025
Purple Innovation Gross Margin Growth & History (PRPL)
Purple Innovation's gross margin was 40.23% for fiscal 2025.
View full Purple Innovation company overviewPurple Innovation annual gross margin history
| Fiscal year | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| 2025 | 2025-12-31 | 40.23% | +3.10 pp |
| 2024 | 2024-12-31 | 37.13% | +3.47 pp |
| 2023 | 2023-12-31 | 33.66% | −2.65 pp |
| 2022 | 2022-12-31 | 36.30% | −4.21 pp |
| 2021 | 2021-12-31 | 40.52% | −6.53 pp |
| 2020 | 2020-12-31 | 47.05% | +2.93 pp |
| 2019 | 2019-12-31 | 44.12% | +4.72 pp |
| 2018 | 2018-12-31 | 39.40% | −3.79 pp |
| 2017 | 2017-12-31 | 43.19% | — |
Purple Innovation quarterly gross margin
Q1.17
Q2.17
Q3.17
Q4.17
Q1.18
Q2.18
Q3.18
Q4.18
Q1.19
Q2.19
Q3.19
Q4.19
Q1.20
Q2.20
Q3.20
Q4.20
Q1.21
Q2.21
Q3.21
Q4.21
Q1.22
Q2.22
Q3.22
Q4.22
Q1.23
Q2.23
Q3.23
Q4.23
Q1.24
Q2.24
Q3.24
Q4.24
Q1.25
Q2.25
Q3.25
Q4.25
Q1.26
Q2.26
| Fiscal quarter | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| Q2 2026 | 2026-06-30 | 45.19% | +4.74 pp |
| Q1 2026 | 2026-03-31 | 718.27% | +678.86 pp |
| Q4 2025 | 2025-12-31 | 38.49% | −4.37 pp |
| Q3 2025 | 2025-09-30 | 42.82% | +13.14 pp |
| Q2 2025 | 2025-06-30 | 40.45% | −0.24 pp |
| Q1 2025 | 2025-03-31 | 39.40% | +4.65 pp |
| Q4 2024 | 2024-12-31 | 42.86% | +9.65 pp |
| Q3 2024 | 2024-09-30 | 29.67% | −4.12 pp |
| Q2 2024 | 2024-06-30 | 40.69% | +10.60 pp |
| Q1 2024 | 2024-03-31 | 34.76% | −3.26 pp |
| Q4 2023 | 2023-12-31 | 33.21% | −0.80 pp |
| Q3 2023 | 2023-09-30 | 33.79% | −7.50 pp |
| Q2 2023 | 2023-06-30 | 30.09% | −3.78 pp |
| Q1 2023 | 2023-03-31 | 38.02% | +1.96 pp |
| Q4 2022 | 2022-12-31 | 34.01% | −0.25 pp |
| Q3 2022 | 2022-09-30 | 41.30% | +5.53 pp |
| Q2 2022 | 2022-06-30 | 33.87% | −10.87 pp |
| Q1 2022 | 2022-03-31 | 36.06% | −10.89 pp |
| Q4 2021 | 2021-12-31 | 34.26% | −12.91 pp |
| Q3 2021 | 2021-09-30 | 35.77% | −11.40 pp |
| Q2 2021 | 2021-06-30 | 44.74% | −4.71 pp |
| Q1 2021 | 2021-03-31 | 46.95% | +3.49 pp |
| Q4 2020 | 2020-12-31 | 47.17% | −0.48 pp |
| Q3 2020 | 2020-09-30 | 47.17% | +2.12 pp |
| Q2 2020 | 2020-06-30 | 49.44% | +7.91 pp |
| Q1 2020 | 2020-03-31 | 43.46% | +2.73 pp |
| Q4 2019 | 2019-12-31 | 47.66% | +13.44 pp |
| Q3 2019 | 2019-09-30 | 45.04% | +5.33 pp |
| Q2 2019 | 2019-06-30 | 41.54% | −0.47 pp |
| Q1 2019 · Mar 31 | 2019-03-31 | 40.73% | −1.75 pp |
| Q4 2018 | 2018-12-31 | 34.21% | −6.91 pp |
| Q3 2018 | 2018-09-30 | 39.72% | −3.28 pp |
| Q2 2018 | 2018-06-30 | 42.00% | −1.64 pp |
| Q1 2018 | 2018-03-31 | 42.48% | −4.65 pp |
| Q4 2017 | 2017-12-31 | 41.12% | — |
| Q3 2017 | 2017-09-30 | 43.00% | — |
| Q2 2017 | 2017-06-30 | 43.64% | — |
| Q1 2017 | 2017-03-31 | 47.13% | — |
Purple Innovation gross margin trends
Over the last five reported fiscal years, Purple Innovation's gross margin decreased from 47.05% to 40.23%, a change of −6.82 percentage points. The latest reported quarter, Q2 2026, shows 45.19%.
About the metric
What gross margin means
Gross margin measures the percentage of revenue remaining after the direct costs of producing goods or services. It helps show how efficiently a company turns sales into gross profit before operating expenses.
Calculation and source
How gross margin is calculated
TickerStat calculates gross margin as SEC-reported gross profit divided by SEC-reported revenue for the same fiscal period. Changes are shown in percentage points. Fiscal periods can differ from calendar years, so exact period-end dates are included.
Review Purple Innovation filings at SEC.gov ↗