Snap Gross Margin Growth & History (SNAP)

Snap's gross margin was 54.99% for fiscal 2025.

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Snap annual gross margin history

Snap annual gross margin

Fiscal yearPeriod endedGross marginChange (percentage points)
20252025-12-3154.99%+1.14 pp
20242024-12-3153.85%−0.25 pp
20232023-12-3154.10%−6.45 pp
20222022-12-3160.55%+3.06 pp
20212021-12-3157.49%+4.66 pp
20202020-12-3152.82%+5.04 pp
20192019-12-3147.78%+15.46 pp
20182018-12-3132.33%+19.30 pp
20172017-12-3113.03%+24.69 pp
20162016-12-31−11.66%+199.16 pp
20152015-12-31−210.83%

Snap gross margin trends

Over the last five fiscal years, Snap's gross margin increased from 52.82% to 54.99%, a change of +2.17 percentage points. The latest reported quarter, Q2 2026, shows 58.23%.

About the metric

What gross margin means

Gross margin measures the percentage of revenue remaining after the direct costs of producing goods or services. It helps show how efficiently a company turns sales into gross profit before operating expenses.

Calculation and source

How gross margin is calculated

TickerStat calculates gross margin as SEC-reported gross profit divided by SEC-reported revenue for the same fiscal period. Changes are shown in percentage points. Fiscal periods can differ from calendar years, so exact period-end dates are included.

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