Wayfair annual gross margin
2012
2013
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2025
Wayfair Gross Margin Growth & History (W)
Wayfair's gross margin was 30.22% for fiscal 2025.
View full Wayfair company overviewWayfair annual gross margin history
| Fiscal year | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| 2025 | 2025-12-31 | 30.22% | +0.07 pp |
| 2024 | 2024-12-31 | 30.16% | −0.39 pp |
| 2023 | 2023-12-31 | 30.55% | +2.59 pp |
| 2022 | 2022-12-31 | 27.96% | −0.46 pp |
| 2021 | 2021-12-31 | 28.41% | −0.66 pp |
| 2020 | 2020-12-31 | 29.07% | +5.55 pp |
| 2019 | 2019-12-31 | 23.52% | +0.12 pp |
| 2018 | 2018-12-31 | 23.41% | −0.29 pp |
| 2017 | 2017-12-31 | 23.70% | −0.20 pp |
| 2016 | 2016-12-31 | 23.90% | −0.14 pp |
| 2015 | 2015-12-31 | 24.03% | +0.45 pp |
| 2014 | 2014-12-31 | 23.59% | −0.90 pp |
| 2013 | 2013-12-31 | 24.48% | +0.33 pp |
| 2012 | 2012-12-31 | 24.15% | — |
Wayfair quarterly gross margin
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Q1.14
Q2.14
Q3.14
Q4.14
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Q2.15
Q3.15
Q4.15
Q1.16
Q2.16
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Q4.16
Q1.17
Q2.17
Q3.17
Q4.17
Q1.18
Q2.18
Q3.18
Q4.18
Q1.19
Q2.19
Q3.19
Q4.19
Q1.20
Q2.20
Q3.20
Q4.20
Q1.21
Q2.21
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Q3.22
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Q2.23
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Q4.24
Q1.25
Q2.25
Q3.25
Q4.25
Q1.26
Q2.26
| Fiscal quarter | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| Q2 2026 | 2026-06-30 | 29.95% | −0.11 pp |
| Q1 2026 | 2026-03-31 | 30.02% | −0.64 pp |
| Q4 2025 | 2025-12-31 | 30.27% | +0.12 pp |
| Q3 2025 | 2025-09-30 | 29.96% | −0.31 pp |
| Q2 2025 | 2025-06-30 | 30.06% | −0.13 pp |
| Q1 2025 | 2025-03-31 | 30.66% | +0.65 pp |
| Q4 2024 | 2024-12-31 | 30.15% | −0.16 pp |
| Q3 2024 | 2024-09-30 | 30.27% | −0.88 pp |
| Q2 2024 | 2024-06-30 | 30.19% | −0.87 pp |
| Q1 2024 | 2024-03-31 | 30.01% | +0.41 pp |
| Q4 2023 | 2023-12-31 | 30.31% | +1.52 pp |
| Q3 2023 | 2023-09-30 | 31.15% | +2.13 pp |
| Q2 2023 | 2023-06-30 | 31.06% | +3.78 pp |
| Q1 2023 | 2023-03-31 | 29.60% | +2.77 pp |
| Q4 2022 | 2022-12-31 | 28.80% | +1.71 pp |
| Q3 2022 | 2022-09-30 | 29.01% | +0.72 pp |
| Q2 2022 | 2022-06-30 | 27.28% | −1.96 pp |
| Q1 2022 | 2022-03-31 | 26.83% | −2.01 pp |
| Q4 2021 | 2021-12-31 | 27.09% | −1.91 pp |
| Q3 2021 | 2021-09-30 | 28.29% | −1.59 pp |
| Q2 2021 | 2021-06-30 | 29.25% | −1.44 pp |
| Q1 2021 | 2021-03-31 | 28.84% | +3.98 pp |
| Q4 2020 | 2020-12-31 | 29.00% | +6.22 pp |
| Q3 2020 | 2020-09-30 | 29.88% | +6.47 pp |
| Q2 2020 | 2020-06-30 | 30.69% | +6.81 pp |
| Q1 2020 | 2020-03-31 | 24.85% | +0.66 pp |
| Q4 2019 | 2019-12-31 | 22.78% | −1.31 pp |
| Q3 2019 | 2019-09-30 | 23.42% | +0.39 pp |
| Q2 2019 | 2019-06-30 | 23.88% | +0.62 pp |
| Q1 2019 | 2019-03-31 | 24.19% | +1.13 pp |
| Q4 2018 | 2018-12-31 | 24.09% | +1.00 pp |
| Q3 2018 | 2018-09-30 | 23.03% | −0.37 pp |
| Q2 2018 | 2018-06-30 | 23.26% | −0.74 pp |
| Q1 2018 | 2018-03-31 | 23.06% | −1.59 pp |
| Q4 2017 | 2017-12-31 | 23.08% | −1.15 pp |
| Q3 2017 | 2017-09-30 | 23.39% | −0.01 pp |
| Q2 2017 | 2017-06-30 | 24.00% | +0.04 pp |
| Q1 2017 | 2017-03-31 | 24.65% | +0.70 pp |
| Q4 2016 | 2016-12-31 | 24.23% | +0.48 pp |
| Q3 2016 | 2016-09-30 | 23.41% | −0.40 pp |
| Q2 2016 | 2016-06-30 | 23.96% | −0.61 pp |
| Q1 2016 | 2016-03-31 | 23.96% | −0.27 pp |
| Q4 2015 | 2015-12-31 | 23.75% | −0.33 pp |
| Q3 2015 | 2015-09-30 | 23.80% | +0.30 pp |
| Q2 2015 | 2015-06-30 | 24.57% | +1.40 pp |
| Q1 2015 | 2015-03-31 | 24.23% | +0.84 pp |
| Q4 2014 | 2014-12-31 | 24.08% | −0.63 pp |
| Q3 2014 | 2014-09-30 | 23.51% | — |
| Q2 2014 | 2014-06-30 | 23.17% | — |
| Q1 2014 | 2014-03-31 | 23.40% | — |
| Q3 2013 | 2013-09-30 | 24.71% | — |
Wayfair gross margin trends
Over the last five reported fiscal years, Wayfair's gross margin increased from 29.07% to 30.22%, a change of +1.15 percentage points. The latest reported quarter, Q2 2026, shows 29.95%.
About the metric
What gross margin means
Gross margin measures the percentage of revenue remaining after the direct costs of producing goods or services. It helps show how efficiently a company turns sales into gross profit before operating expenses.
Calculation and source
How gross margin is calculated
TickerStat calculates gross margin as SEC-reported gross profit divided by SEC-reported revenue for the same fiscal period. Changes are shown in percentage points. Fiscal periods can differ from calendar years, so exact period-end dates are included.
Review Wayfair filings at SEC.gov ↗