Google Cloud and Avid expand browser-based editing and AI partnership
Google Cloud ($GOOGL) and Avid expanded their partnership with browser-based Media Composer and an upgraded Content Core platform. The systems embed Gemini Enterprise and BigQuery into Avid’s post-production environment, combining professional editing with conversational media search and tools designed to automate repetitive production tasks. The companies are targeting remote collaboration and easier access to fragmented media archives without relying entirely on local editing workstations. The