Taboola agrees to acquire Dianomi with cash and contingent consideration

Taboola ($TBLA) agreed to acquire Dianomi ($DNM), a digital-advertising specialist serving financial, business and lifestyle publishers and advertisers. Dianomi shareholders are offered 64 pence in cash plus a contingent payment right worth up to another 24 pence per share. The base equity value is approximately £19 million, rising to around £27 million if the maximum contingent amount is earned.

Taboola plans to connect Dianomi’s specialist network with its Realize performance-advertising platform. The companies describe a network of more than 600 advertisers and publishers. Completion is expected before year-end, subject to shareholder, regulatory and other conditions. The additional 24 pence depends on future performance and is not guaranteed cash consideration. The announcement is a recommended transaction, not a completed integration.

Sources:

• Dianomi — recommended acquisition terms, RNS
• Taboola — strategic rationale, GlobeNewswire reprint