Revenue
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
Baidu, Inc. (BIDU)
Price$99.47Cached quote
Net income
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
Free cash flow
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
Total cash / debt
CashTotal debt
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
Financial statements
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $18.46B | $18.24B | $18.96B | $17.93B | $19.54B | $16.41B | $15.43B | $14.88B | $13.03B | $10.16B | $10.25B | $7.91B | $5.28B | $3.58B | $2.30B | $1.20B | $651.6M | — | — |
| Gross profit | $8.10B | $9.18B | $9.80B | $8.66B | $9.44B | $7.96B | $6.40B | $7.35B | $6.42B | $5.08B | $6.01B | $4.86B | $3.38B | $2.55B | $1.68B | $873.6M | $414.8M | — | — |
| Gross margin | 43.88% | 50.35% | 51.69% | 48.31% | 48.34% | 48.48% | 41.49% | 49.41% | 49.22% | 49.99% | 58.64% | 61.50% | 64.09% | 71.09% | 73.13% | 72.85% | 63.66% | — | — |
| Research & development | $2.92B | $3.03B | $3.41B | $3.38B | $3.91B | $2.99B | $2.63B | $2.29B | $1.99B | $1.46B | $1.57B | $1.13B | $678.4M | $369.9M | $212.0M | $108.8M | $61.9M | — | — |
| Operating expenses | $19.29B | $15.32B | $15.88B | $15.62B | $17.89B | $14.21B | $14.52B | $12.62B | $10.62B | $8.71B | $8.45B | $5.84B | $3.43B | $1.81B | $1.10B | $599.4M | $416.5M | — | — |
| Operating income | −$833.0M | $2.91B | $3.08B | $2.31B | $1.65B | $2.20B | $906.0M | $2.26B | $2.41B | $1.45B | $1.80B | $2.06B | $1.85B | $1.77B | $1.20B | $599.8M | $235.1M | — | — |
| Operating margin | −4.51% | 15.98% | 16.24% | 12.87% | 8.45% | 13.39% | 5.87% | 15.19% | 18.49% | 14.24% | 17.58% | 26.10% | 35.04% | 49.54% | 52.25% | 50.02% | 36.08% | — | — |
| EBITDA | $267.0M | $3.82B | $4.08B | $3.21B | $2.55B | $3.07B | $1.71B | $2.80B | $4.20B | $2.62B | $2.71B | $2.68B | $2.29B | $2.02B | $1.34B | $666.7M | $280.0M | — | — |
| EBITDA margin | 1.45% | 20.96% | 21.51% | 17.91% | 13.04% | 18.69% | 11.10% | 18.84% | 32.19% | 25.74% | 26.41% | 33.87% | 43.34% | 56.34% | 58.35% | 55.59% | 42.97% | — | — |
| Net income | $799.0M | $3.25B | $2.86B | $1.10B | $1.60B | $3.44B | $296.0M | $4.01B | $2.81B | $1.68B | $5.20B | $2.13B | $1.74B | $1.68B | $1.05B | $534.1M | $217.6M | — | — |
| Net profit margin | 4.33% | 17.85% | 15.09% | 6.11% | 8.22% | 20.99% | 1.92% | 26.96% | 21.57% | 16.49% | 50.71% | 26.88% | 32.93% | 46.88% | 45.65% | 44.54% | 33.39% | — | — |
| Basic EPSper basic share | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | $15.35 | $6.29 | — | — |
| Diluted EPSper diluted share | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | $15.30 | $6.26 | — | — |
Owners
Reported shareholders
Reported holdings Number of shares
View holders
| Holder | Shares held |
|---|---|
PRIMECAP MANAGEMENT CO/CA/ | 11.01M |
MORGAN STANLEY | 6.5M |
UBS Group AG | 3.04M |
Robeco Institutional Asset Management B.V. | 1.48M |
BANK OF AMERICA CORP /DE/ | 1.44M |
APPALOOSA LP | 1.3M |
Capital World Investors | 1.25M |
Alyeska Investment Group, L.P. | 1.21M |
FARALLON CAPITAL MANAGEMENT, L.L.C. | 1.2M |
Holocene Advisors, LP | 1.19M |
ARGA Investment Management, LP | 1.13M |
FEDERATED HERMES, INC. | 1.09M |
DIMENSIONAL FUND ADVISORS LP | 1.09M |
NOMURA ASSET MANAGEMENT INTERNATIONAL INC. | 955.37K |
North of South Capital LLP | 918.94K |
EARNEST PARTNERS LLC | 906.68K |
MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. | 873.35K |
MILLENNIUM MANAGEMENT LLC | 768.46K |
SUSQUEHANNA INTERNATIONAL GROUP, LLP | 684.27K |
BNP PARIBAS FINANCIAL MARKETS | 610.29K |
Bars compare reported share counts. A matching total for this share class and reporting period is unavailable, so percentages are not shown.
Source: SEC Form 13F ↗Updated Sep 29, 2026 · Quarterly data
Insider buys & sells
| Transaction | Insider | Type | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|
| May 21, 2026Form 4 | Foo JixunDirector | SellClass A ordinary shares | 122.6K | $16.32 | $2.00M | 0 |