Baidu annual operating margin
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2025
Baidu Operating Margin Growth & History (BIDU)
Baidu's operating margin was −4.51% for fiscal 2025.
View full Baidu company overviewBaidu annual operating margin history
| Fiscal year | Period ended | Operating margin | Change (percentage points) |
|---|---|---|---|
| 2025 | 2025-12-31 | −4.51% | −20.49 pp |
| 2024 | 2024-12-31 | 15.98% | −0.26 pp |
| 2023 | 2023-12-31 | 16.24% | +3.37 pp |
| 2022 | 2022-12-31 | 12.87% | +4.42 pp |
| 2021 | 2021-12-31 | 8.45% | −4.94 pp |
| 2020 | 2020-12-31 | 13.39% | +7.52 pp |
| 2019 | 2019-12-31 | 5.87% | −9.31 pp |
| 2018 | 2018-12-31 | 15.18% | −3.32 pp |
| 2017 | 2017-12-31 | 18.50% | +4.26 pp |
| 2016 | 2016-12-31 | 14.24% | −3.34 pp |
| 2015 | 2015-12-31 | 17.58% | −8.52 pp |
| 2014 | 2014-12-31 | 26.10% | −8.93 pp |
| 2013 | 2013-12-31 | 35.04% | −14.51 pp |
| 2012 | 2012-12-31 | 49.54% | −2.71 pp |
| 2011 | 2011-12-31 | 52.25% | +2.23 pp |
| 2010 | 2010-12-31 | 50.02% | +13.93 pp |
| 2009 | 2009-12-31 | 36.08% | +1.79 pp |
| 2008 | 2008-12-31 | 34.29% | +2.93 pp |
| 2007 | 2007-12-31 | 31.37% | — |
Baidu quarterly operating margin
Q3.17
Q3.18
| Fiscal quarter | Period ended | Operating margin | Change (percentage points) |
|---|---|---|---|
| Q3 2018 | 2018-09-30 | 15.70% | — |
| Q3 2017 | 2017-09-30 | 20.01% | — |
Baidu operating margin trends
Over the last five reported fiscal years, Baidu's operating margin decreased from 13.39% to −4.51%, a change of −17.90 percentage points. The latest reported quarter, Q3 2018, shows 15.70%.
About the metric
What operating margin means
Operating margin measures the percentage of revenue left after operating costs and expenses. It shows how much operating profit a company generates from each dollar of revenue.
Calculation and source
How operating margin is calculated
TickerStat calculates operating margin as SEC-reported operating income divided by SEC-reported revenue for the same fiscal period. Changes are shown in percentage points. Fiscal periods can differ from calendar years, so exact period-end dates are included.
Review Baidu filings at SEC.gov ↗