Baidu annual gross margin
2009
2010
2011
2012
2013
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2015
2016
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2018
2019
2020
2021
2022
2023
2024
2025
Baidu Gross Margin Growth & History (BIDU)
Baidu's gross margin was 43.88% for fiscal 2025.
View full Baidu company overviewBaidu annual gross margin history
| Fiscal year | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| 2025 | 2025-12-31 | 43.88% | −6.46 pp |
| 2024 | 2024-12-31 | 50.35% | −1.34 pp |
| 2023 | 2023-12-31 | 51.69% | +3.38 pp |
| 2022 | 2022-12-31 | 48.31% | −0.03 pp |
| 2021 | 2021-12-31 | 48.34% | −0.14 pp |
| 2020 | 2020-12-31 | 48.48% | +7.00 pp |
| 2019 | 2019-12-31 | 41.49% | −7.92 pp |
| 2018 | 2018-12-31 | 49.41% | +0.19 pp |
| 2017 | 2017-12-31 | 49.22% | −0.78 pp |
| 2016 | 2016-12-31 | 49.99% | −8.64 pp |
| 2015 | 2015-12-31 | 58.64% | −2.86 pp |
| 2014 | 2014-12-31 | 61.50% | −2.59 pp |
| 2013 | 2013-12-31 | 64.09% | −7.00 pp |
| 2012 | 2012-12-31 | 71.09% | −2.04 pp |
| 2011 | 2011-12-31 | 73.13% | +0.28 pp |
| 2010 | 2010-12-31 | 72.85% | +9.18 pp |
| 2009 | 2009-12-31 | 63.66% | — |
Baidu quarterly gross margin
Q3.18
| Fiscal quarter | Period ended | Gross margin | Change (percentage points) |
|---|---|---|---|
| Q3 2018 | 2018-09-30 | 49.59% | — |
Baidu gross margin trends
Over the last five fiscal years, Baidu's gross margin decreased from 48.48% to 43.88%, a change of −4.60 percentage points. The latest reported quarter, Q3 2018, shows 49.59%.
About the metric
What gross margin means
Gross margin measures the percentage of revenue remaining after the direct costs of producing goods or services. It helps show how efficiently a company turns sales into gross profit before operating expenses.
Calculation and source
How gross margin is calculated
TickerStat calculates gross margin as SEC-reported gross profit divided by SEC-reported revenue for the same fiscal period. Changes are shown in percentage points. Fiscal periods can differ from calendar years, so exact period-end dates are included.
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