Nike feels like it lost the default setting

I keep noticing this... Nike used to be the answer when you needed sneakers or gym clothes. Now it feels like people are mixing Lululemon, Hoka, On, New Balance, Vuori, whatever.

Maybe I'm just seeing my own bubble, but the brand doesn't feel as automatic as it did 10 years ago. And the fix seems to be more collabs, more limited drops, higher prices. That can make the brand look hot for a minute, but it doesn't solve “do people actually want the product?”

For $NKE, what matters more right now: product/brand losing relevance or just a rough cycle? What numbers would you watch before calling a turnaround?