Salesforce agrees cash takeover of Braze at $5.66 billion enterprise value
Salesforce ($CRM) has signed a definitive agreement to buy Braze ($BRZE) for $47.50 in cash per Class A share, valuing the transaction at approximately $5.66 billion on an enterprise-value basis. Braze provides customer-engagement software to about 2,770 customers, using real-time information to personalize communications across mobile applications, email, websites and text messages. Both companies are parties to the proposed transaction. Salesforce plans to combine those capabilities with Marke