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Salesforce agrees cash takeover of Braze at $5.66 billion enterprise value

Salesforce ($CRM) has signed a definitive agreement to buy Braze ($BRZE) for $47.50 in cash per Class A share, valuing the transaction at approximately $5.66 billion on an enterprise-value basis. Braze provides customer-engagement software to about 2,770 customers, using real-time information to personalize communications across mobile applications, email, websites and text messages. Both companies are parties to the proposed transaction. Salesforce plans to combine those capabilities with Marke

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Salesforce completes its acquisition of customer-service AI company Fin

Salesforce ($CRM) completed its acquisition of Fin, the customer-service AI business formerly known as Intercom. Fin serves more than 30,000 companies and develops AI agents and models for customer support. The acquisition brings another established service platform into Salesforce’s portfolio alongside Agentforce, broadening the company’s options for businesses seeking to automate customer interactions. Fin supports channels including chat, email, messaging and voice. Salesforce presented the c

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